07. Oct 2022.
Why product labelling is important for branding?
Most manufacturers of any kind of goods know that labelling their product is a must if they want to be recognized as a trustworthy brand. The label on the product or packaging, besides giving crucial information about the product to the customers, needs to be „easy for the eye“, grab the attention of the potential buyer and to stand out among all other similar products on the store shelf.
Key steps in creating the perfect label
As a manufacturer, you’ve already come a long way. You have started your own business, have a product that you’ve proud of and know you need to stand out as a brand. Product has to be branded in order to help with identification and it has an important role in branding the company as well. All that is left to do is create a unique product label.
First, you will need a good label design. This design will graphically tell the story of your product. Other than the name of the item and your brand, it should also show all the details that your customers need to know to influence their buying decision. A vital factor in spreading brand awareness and making your product more desirable to the public is how a product is presented to the public and your target audience. Your label can increase the visibility of your brand and secure customer loyalty. With a memorable product label, you easily become a familiar sight, which creates trust between you and the consumer.
When you’ve decided on a design that you are happy with, you need to find a partner who can help you bring that design to life. A great label communicates the quality and character of the product through strong graphic design, but also through interesting materials and special printing techniques.
What we like to recommend to our customers is digital label printing. By using digital technology, you benefit from the advantage of producing labels in a short time, with the high print resolution, clear text and vibrant colours. In addition to digital printing, at Elmed doo you will also find alternative solutions such as offset printing or flexography. And if you want to really stand out, there are possibilities such as hot-foil printing, embossing and screen-printing.
So, why is labelling so important for your brand?
As you can see, there are a lot of options available for your brand and label to stand out. By choosing the right design, material and printing, you will ensure that your product grabs all the attention on the market shelves. Labels communicate information about how to handle the product, and what benefits can a customer expect if they use it. They make product comparison easier and last but not least – labels can encourage new potential buyers to make a purchase.
It is not just about putting your or your brand’s name on the product. It is about communicating with your customers while creating trust and familiarity.
In order to be sure which printing technique is the right choice for your labels, our team of experienced specialists will guide you through finding the right solution.
Give us a call today and we can start creating the visual experience of your product together.